In this comprehensive analysis we discuss Forbes¹ and booking.com² emerging trends reshaping the travel landscape in 2024. From conservation-focused safaris and immersive indigenous engagements to milestone celebrations in exclusive locales¹ ², Joshua and Andrea share insight and useful tips on spectacular destinations where these trends are taking place and explore the evolving preferences of today’s travelers.

alt="unveiling 13 travel trends of 2024"

Trend 1: Pioneering Safaris

Setting off on pioneering safaris involves participating in conservation-focused wildlife excursions. Travelers delve into regions renowned for their dedication to wildlife preservation, such as the iconic Maasai Mara in Kenya or the pristine Okavango Delta in Botswana. Pioneering safaris provide an immersive experience in the heart of wildlife conservation efforts¹. In the Maasai Mara, witness the spectacle of the Great Migration, a breathtaking display of nature’s grandeur. Alternatively, the Okavango Delta offers a unique ecosystem where water and land harmoniously coexist, creating a haven for diverse flora and fauna.

Our Insider Tip:
For a distinctive safari, head to Namibia’s Etosha National Park, a hidden gem boasting unique wildlife and expansive salt pans, providing an off-the-beaten-path safari experience. Alternatively, consider Zakouma National Park in Chad, a lesser-known destination that offers a secluded setting to witness diverse wildlife while contributing to conservation initiatives.

alt="Tourism Trend Pioneering Safari"

Trend 2: Indigenous Immersions

alt="tourism trend indigenous immersion"

Embark on immersive journeys that involve unique cultural engagements with indigenous communities¹. For a deep connection with tribes, explore the Amazon Rainforest, or discover the rich heritage of the Maori people in New Zealand. Dive into the traditions, rituals, and daily lives of indigenous communities for an authentic and enlightening travel experience.

Indigenous Immersions provide an opportunity to understand and appreciate the diverse cultures that have thrived for centuries. In the Amazon Rainforest, engage with indigenous tribes like the Kayapo, learning about their sustainable practices and spiritual connection to nature. In New Zealand, the Maori cultural experience includes traditional dances, intricate tattoos, and the symbolic haka, offering insight into their proud heritage.

Our Insider Tip:
Seek out the lesser-traveled destination of Sápmi, the land of the Sami people in northern Scandinavia, for a cultural immersion that goes beyond mainstream tourism. Engage with the Sami way of life, their traditional practices, and the stunning Arctic landscapes. Another alternative is the Omo Valley in Ethiopia, where diverse ethnic groups offer a glimpse into ancient traditions amid breathtaking landscapes.

Trend 3: Carpe Diem Celebrations

Celebrate life’s milestones in exclusive destinations with the trend of Carpe Diem Celebrations. This involves choosing unique and picturesque locations for events like weddings, romantic getaways, and milestone birthdays¹. Consider the classic charm of Tuscany for intimate weddings, the romantic allure of Santorini for couples seeking a getaway, or the glamorous French Riviera for those celebrating significant birthdays.

Our Insider Tip:
For a twist on exclusive celebrations, explore the Amalfi Coast in Italy. This lesser-traveled destination offers stunning views, luxurious venues, and an intimate setting for special occasions. Alternatively, consider Raja Ampat in Indonesia for a celebration in an exotic paradise. This hidden gem boasts breathtaking landscapes and seclusion, providing a unique backdrop for unforgettable moments.

alt="tourism trend carpe diem celebrations"

Trend 4: Transitory Exploring

alt="tourism trend transitory exploration"

Embrace the art of slow tourism without the rush of flights. Transitory exploring encourages travelers to savor the journey, whether it’s by luxury trains through the scenic landscapes of Switzerland, embarking on an RV road trip along California’s Pacific Coast Highway, or cruising through the majestic fjords of Norway. Slow travel allows for a deeper connection with the surroundings, fostering a sense of appreciation for the diverse landscapes encountered along the way¹. For an alternative road trip, consider Alentejo in Portugal, where picturesque countryside and historic towns unfold, offering a tranquil and off-the-beaten-path exploration.

Our Insider Tip:
Indulge in the unhurried charm of Bhutan’s Druk Path Trek, a lesser-traveled destination where the journey takes precedence over the destination. This trek offers a serene and scenic experience through the Himalayan landscapes, providing a true escape from the fast-paced world. Alternatively, explore the Slow City of Mirande in France, known for its commitment to a more relaxed pace of life, allowing travelers to immerse themselves in the local culture at an unhurried pace.

Trend 5: Paradise Camps

Paradise Camps provide families with the ultimate Robinson Crusoe experience, offering a perfect blend of seclusion and environmental education¹. Private islands in the Maldives allow families to unwind in luxurious accommodations while actively participating in marine conservation efforts. In Costa Rica, eco-lodges offer a unique combination of rainforest exploration and sustainability initiatives, creating an immersive experience for all.

Our Insider Tip:
For a secluded paradise camp experience, consider the Belize Barrier Reef, where marine conservation meets pristine island living. Engage in reef preservation activities while enjoying the serene beauty of the Caribbean. Alternatively, explore Kangaroo Island in Australia, an untouched wilderness offering a Robinson Crusoe adventure amid breathtaking landscapes and diverse wildlife.

alt="tourism trend paradise camps"

Trend 6: Radical Sabbaticals

alt="tourism trend radical sabbaticals"

Taking a radical sabbaticals involves planning intentional career breaks in destinations that foster personal growth¹. Japan offers a serene backdrop for self-reflection amid ancient temples and Zen gardens. New Zealand beckons with outdoor adventures, inviting travelers to explore its diverse landscapes, from pristine beaches to majestic mountains. Bali, renowned for spiritual retreats, provides a tranquil haven for those seeking inner balance and holistic well-being.

Our Insider Tip:
For a transformative sabbatical, venture to Mongolia, where vast landscapes, nomadic traditions, and untouched natural beauty converge to create a unique setting for self-discovery. Immerse yourself in the nomadic way of life and find solitude in the expanses of the Mongolian steppes. Alternatively, consider the Azores in Portugal, an off-the-beaten-path destination with volcanic landscapes and a slower pace of life, offering the perfect environment for introspection and renewal.

Trend 7: Epic Alter Egos

Embrace the trend of creating alter egos while traveling, with a focus on destinations that offer diverse experiences². Consider Tokyo for its blend of traditional and futuristic elements, allowing travelers to step into different personas. Tokyo’s vibrant districts, from the historic Asakusa to the futuristic Akihabara, provide the perfect backdrop for crafting unique alter egos. Dive into the world of anime and technology or explore ancient temples to find inspiration for your alternate identity.

Our Insider Tip:
For a lesser-traveled destination with a seamless blend of modernity and tradition, consider Busan, South Korea. This city offers a variety of experiences, from high-tech entertainment hubs to serene temples. The contrasting landscapes and cultural richness provide an ideal canvas for creating distinctive alter egos. Alternatively, explore the colonial charm of Granada, Nicaragua, where the blend of history, vibrant markets, and natural beauty allows for a unique and immersive alter ego experience.

alt="tourism trend alter egos"

Trend 8: Cool-cationers

alt="tourism trend cool cation"

Cater to the rising demand for cooler destinations. Cool-cationers seek respite from scorching temperatures, opting for locales that offer refreshing climates and unique landscapes². Explore Iceland, known for its icy terrains and otherworldly beauty, providing an ideal escape for those craving cool experiences. Switzerland beckons with its alpine retreats, combining crisp mountain air with luxury accommodations. Patagonia, a region shared by Argentina and Chile, offers a unique blend of cool climates and stunning scenery, attracting travelers in search of adventure amid refreshing environments.

Our Insider Tip:
For a lesser-traveled cool-cation, consider Hokkaido, Japan, renowned for its snow festivals and picturesque landscapes. This hidden gem provides a cool escape from the bustling cities of Japan. Alternatively, explore the Faroe Islands, a North Atlantic paradise with dramatic landscapes, waterfalls, and a refreshing climate, perfect for those seeking a revitalizing getaway.

Trend 9: Surrender Seekers

Tap into the desire for surprise and spontaneity with the Surrender Seekers trend. This trend involves embracing the unknown and venturing into uncharted territory during your vacation. Travelers, averse to the ‘sameness’ of everyday life, actively avoid cookie-cutter experiences. They prefer to step outside the homogenized vacation, with many seeking to travel with strangers and opting for surprise trips where everything, down to the destination, is unknown until arrival.

Surrender seekers are relinquishing control for the art of letting go, making carpe diem their life motto. The majority prefer to have no plans set in stone prior to traveling so they can go where the wind takes them². The travel industry is responding fast with tech-enabled flexible services, giving travelers the option to cancel, change plans, and buy now, pay later at the press of a button.

Our Insider Tip:
For those seeking a unique sense of discovery, consider the Faroe Islands. With its untouched beauty and off-the-beaten-path experiences, the Faroe Islands offer a perfect setting for travelers embracing spontaneity. Alternatively, encourage surrender seekers to explore the mystical landscapes and unique culture of Bhutan, a destination less frequented by mainstream tourists. Bhutan provides an immersive experience for those looking to embrace the unknown and venture beyond typical travel itineraries.

alt="tourism trend surrender seekers"

Trend 10: Culinary Excavators

alt="tourism trend culinary excavators"

Culinary Excavators embark on a gastronomic journey where food exploration seamlessly intertwines with cultural immersion². In Italy, indulge in authentic pasta-making experiences, while Thailand offers adventurous street food escapades. Mexico stands out for its rich culinary heritage, showcasing a vibrant tapestry of flavors.

Our Insider Tip:
For a distinctive culinary adventure, venture to Oaxaca, Mexico, a hidden gem boasting rich indigenous flavors and traditional dishes, providing a deeper understanding of Mexican cuisine. Alternatively, explore Puglia, Italy, a lesser-explored region that offers authentic culinary experiences amid historic landscapes.

Trend 11: Reboot Retreats

Reboot retreats showcase destinations that offer solitude and self-improvement². Consider Bali for wellness retreats, the Swiss Alps for digital detox, or Kyoto for a serene escape. In Bali, immerse yourself in the island’s rich spiritual traditions, with wellness resorts offering holistic programs to rejuvenate the mind and body. The Swiss Alps provide a secluded haven, allowing travelers to disconnect from the digital world and reconnect with nature through alpine hikes and tranquil landscapes. Kyoto, with its serene temples and traditional tea ceremonies, offers a cultural retreat for those seeking a mindful escape.

Our Insider Tip:
Explore the lesser-traveled destination of Azores, Portugal, an archipelago of tranquil islands providing a serene environment for travelers seeking a reboot retreat in nature. Alternatively, consider Luang Prabang, Laos, a UNESCO World Heritage city with a peaceful atmosphere, making it an ideal destination for self-reflection and rejuvenation.

alt="tourism trend reboot retreats"

Trend 12: À La Carte Affluencers

alt="tourism trend a la carte affluencer"

Cater to travelers seeking luxury on a budget. À la carte affluencers desire to experience the finer things in life without the exorbitant price tag. This trend revolves around curated, budget-friendly luxury experiences, allowing travelers to enjoy upscale amenities without compromising their financial boundaries². Destinations like Bali beckon with private villas nestled in serene landscapes, providing an affordable taste of indulgence. Portugal stands out for its boutique accommodations that seamlessly blend luxury with authenticity, appealing to the discerning à la carte affluencer. Vietnam, with its burgeoning culinary scene, offers high-end dining experiences at reasonable prices, attracting those who seek opulence without excessive spending.

Our Insider Tip:
Explore the lesser-traveled destination of Tbilisi, Georgia, where historic charm meets modern luxury at affordable prices, creating a perfect haven for à la carte affluencers. Additionally, consider Sri Lanka, boasting diverse landscapes and boutique accommodations that offer a luxurious experience without breaking the bank.

Trend 13: Mindful Aesthetes

Mindful aesthetes seek destinations that embody both sustainability and style². In Scandinavia, indulge in eco-friendly architecture that seamlessly integrates with the natural landscape. Costa Rica, with its sustainable resorts nestled in lush settings, offers a perfect retreat for those inclined toward mindful travel. Kyoto, renowned for its cultural richness, provides a harmonious blend of tradition and environmental consciousness through thoughtful urban planning.

Our Insider Tip:
For a distinctive experience, consider Ljubljana in Slovenia, a green capital boasting sustainable practices and innovative architecture, appealing to the sensibilities of mindful aesthetes. Alternatively, explore Palawan in the Philippines, an eco-friendly destination blessed with pristine nature, aligning perfectly with the desire for sustainability and natural beauty.

alt="tourism trend mindful aesthetic"

As we conclude our exploration of the 13 travel trends shaping 2024, one resounding theme emerges— a shift towards hidden gems, less touristy destinations, and an overarching desire for retreat, mental wellness, and self-discovery. These trends reflect a profound transformation in travel preferences, emphasizing unique experiences over conventional tourism.

At Travelplanbooker, we recognize the significance of these evolving trends. Our platform empowers travelers to explore the world of hidden gems and less-explored destinations. Whether you seek pioneering safaris, water-centric escapes, mindful aesthetics, or sustainable retreats, our tool offers unlimited options for crafting a unique travel itinerary. Regardless of your travel preferences, budget constraints, duration, or accommodation choices, provides a seamless solution to book your distinctive travel route in one go. Join us in embracing the diversity of travel and unlocking the possibilities of your personalized journey. Start your unique adventure on today!

¹ A. Villa-Clark, “Travel Trends 2024 (Part 4): Cazenove+Loyd On Milestone Motivations” Forbes, December, 2023. Available: [Accessed Dec. 15, 2023].
², “Out of Autopilot and Into Our Best Life: Shares its Seven Predictions for Travel in 2024” October, 2023. Available: [Accessed Dec. 15, 2023].


Destinations that come alive in winter


The Best Time to Discover Vietnam: A Symphony of Culture, Cuisine & Captivating Landscapes


Unveiling the Best Christmas Markets Around the World


Exploring the Wild: The 5 Must-Visit National Parks in South Africa


Early bird season begins!